Experience
12+ years of leadership in digital strategy and SEO
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Emma Tomlinson
Digital Strategist
What I enjoy most is finding new and surprising opportunities to engage audiences – combing data and creativity to drive growth in traffic and revenue.
Head of SEO, Performance Content & Analytics
2019 – 2024
T&Pm
Established Owned Media vertical at T&Pm from initial account leadership on Toyota Lexus to full channel department delivering SEO, Performance Content, Technical and Social Listening.
Creating a unique market offering based on the specialisms of T&Pm’s advertising and creative services and mSix/GroupM’s media strength.
• Owned the P&L for the SEO department, ensuring efficient budget management and forecasting.
• Lead business development including across SEO, Digital, and full Media pitches for clients including Ocado, Shell Energy, GWR, Fossil and PVH US (Calvin Klein and Tommy).
• Mentored and developed a specialist team from 2 to 12 members, creating structured development plans and succession strategies to ensure talent retention and team growth.
.• Managed team development, P&L, revenue, forecasting and new business pipeline
• Successfully increased profitability by growing revenue from £200k to £1.4m while optimising costs including staff, freelancers, and tools.
• Senior leader within Commerce practice, reporting to the Chief Commerce Officer and leading collaborative initiatives with senior leadership across Performance, Planning and Strategy.
Customer Experience Business Director
2018 – 2019
T&Pm
Group SEO Lead
2016 – 2018
Boohoo Group
Global SEO Strategy Lead
2014 – 2016
iProspect
Head of Retail SEO (Operations)
2012 – 2014
Smart Traffic
Thought Leadership
Explore my videos and guides to expand your knowledge & grow your brand
